Courtyard LA Stops Selling Vintage
On April 27th one of Instagram’s original vintage pages announced that in order to focus on an in house brand it would no longer be selling vintage products.
“This year is my 18th year of selling old clothes and today marks my last day,” said Alia Meagan, founder of Courtyard LA, in an Instagram post on Saturday, “Starting this day forward Courtyard LA will be closing the door on vintage to continue to pursue and focus on our in-house pieces. In other words, we are ready to chase our dreams.”
Meagan started by selling vintage at markets and fairs and launched Courtyard LA in 2015, making it one of the earliest accounts to use Instagram as a platform to sell vintage. The account now has a following of over 130,000 and its weekly vintage drops sell out within 24 hours.
“It’s crazy for Courtyard to be closing. They were selling vintage on Instagram while everyone was still using EBay,” says Marquise Miller, founder of Millersroom, another LA based vintage brand that sells at Melrose Trading Post.
For the past couple of weeks the Instagram account has slowly been phasing out vintage posts from its feed and has been selling a sample of own-brand items on the website.
“Letting go of something you have known your whole adult life to venture into the unknown is scary but knowing when the time is right is also crucial,” says Meagan on Instagram.
Courtyard LA has gained a cult following not just because of its one of a kind pieces and pretty pink feed, but by sharing a candid look into the loves of the women who make the brand and their journey to success. This online narrative is now following the women designing products and sourcing fabrics for the new brand.
Even though the Courtyard LA vintage era has come to an end, we are happy to hear that the brand is sourcing recycled and sustainable fabrics for the new collection. For the new designs they will be gathering their inspiration from favourite vintage pieces they have sold in the past.
“I’m sure whatever new stuff they make will still have a vintage feel to it,’ says Miller.
Meagan finishes the Instagram post by saying, “Thank you for all of your support as we go head on to becoming what we are about to become.”