Marie Blanchet Named CEO of William Vintage
New stand first
High-fashion vintage retailer William Vintage has appointed Marie Blanchet as its new CEO. William Vintage has long been a favourite spot for shoppers seeking couture archives and one of a kind designer pieces.
Blanchet is leaving her role as head of the vintage category at luxury resale site Vestiaire Collective. According to WWD, Vestiaire Collective’s vintage category revenue increased by 525% during Blanchet’s three year tenure.
Blanchet celebrated her appointment with an intimate and stylish dinner party in New York. Archives from the London store were brought to guests so they could admire vintage gowns from designers Alexander McQueen and Thierry Mugler as they dined. For the celebration Blanchet wore a 1991 Yves Saint Laurent Le Smoking suit.
William Vintage operates primarily out of its Marylebone store and sells some products online. In 2017 the store expanded its online presence by partnering with Farfetch for a 500 piece vintage Versace sale.
“William Vintage has one of the most amazing archives,” says Ruth James, a London based vintage dealer, “I’m excited to see if the store will attract a younger audience under the new direction.”
The stand-alone store is appointment only and therefore an online presence could make the rare couture pieces accessible to more buyers.
Since Blanchet’s appointment the William Vintage site has ben closed – promising a new look coming soon.
William Banks-Blaney launched the store in 2010 but no comment has been made as to what role Banks-Blaney will now play in the company.